Today is a great day for me – in the capacity of the creator and founder of FundFind, and as a brother!
A few months back, when I was putting things in motion to launch FundFind, I approached my sister, Amy Larter, to be one of the first projects listed on the site.
Knowing how long she had wanted to release an album, and how she had been struggling to get the funds together, she seemed like the perfect candidate for a successful crowdfunding project.
As with a lot of South Africans, crowdfunding was a relatvely new concept to her, but once I explained the ins and outs to her, she started to get excited and realized that this could be the means for her to finally release her music to the public!
So, with the launch of FundFund, came the launch of Amy Larter Band’s debut album project! – it took a while to get things going, but after a few days, she had already raised over R1000 towards her goal! The whole way through the 3 months that the project was running on FundFind, the word was spreading and her friends, family and fans were all contributing their small amounts to get her to her goal.
By the end of her campaign Amy Larter had raised R14 750! That’s 148% of her project target!!
So, what did Amy do to make her campaign such a success?
1. Her rewards were exciting – she offered people a chance to be the first to get their hands on her CD once it was released, with their name printed in the booklet as a special thank you. This was just her most popular reward – she also offered gigs, lessons, advertising etc.
2. She posted on every social media platform possible, telling everyone about the campaign.
3. She promoted the campaign at her gigs and even spoke about it in a radio interview.
4. She personally phoned, emailed, messaged, chatted to as many people as she could who she thought might be interested in contributing towards her goal. (social media is a very powerful method of promotion, but one must never underestimate the impact of good ol’ personal contact – Amy got most of her contributors through this method!)
5. Most importantly, she had a good tangible product and her “pitch” on the site was personal and came from the heart!
It has taken quite a while, but Amy Larter’s debut album, Remember Me is finally ready to be released! When Amy sent me this picture yesterday, I could barely contain myself! I couldn’t that the dream that Amy had been speaking about since we were kids had finally become a reality!
I am so proud of you, Amy! Not only for releasing your debut album, but also for using crowdfunding as the way of doing it and for being a “pioneer” for other South Africans who might also have dreams and don’t know how they are going to get the funds to achieve them.
To all of those people who made this dream possible for her, she thanks you from the bottom of her heart! Look out for your copies of the CD which will be coming to you soon!
If you have a project that you have been putting off because of lack of funds, follow Amy’s example and you are bound to have just as much success!
I really look forward to writing more articles like this in the future!
Until then – let’s go out there and harness the power of the crowd like Amy did!
PS: If you don’t believe how good she is from a brothers’ perspective, go and have a listen to her music on her SoundCloud page and you will understand!
(You can also find her on Facebook and Twitter)