Amanda Palmer: The Art of Asking

I am aware that this video has done the rounds on the net and most of you have probably seen it, but I think I just need to post it again. It’s a must-see for anyone who is planning on launching a crowdfunding campaign!





From Kickstarter Rejection to the Indiegogo Homepage

Another great article by a guy who had an extremely successful campaign on Indiegogo! If they can do it over there, why can’t we do it over here too?? Let’s go out there and harness the power of the SOUTH AFRICAN crowd!


10 Lessons Learned from Running a Successful Crowdfunding Campaign

This past month has been incredibly inspiring (and exhausting).  Over the past four weeks, I ran an Indiegogo campaign for my first book, The Quarter-Life Breakthrough, a handbook for twenty- (and thirty-) somethings looking for meaningful work. The campaign raised $12,790 (140% of our goal) from 518 funders, received 1,200 likes on Facebook, and was featured in Fast Company, GOOD Magazine, Everest Journal, and on the Indiegogo homepage.

The campaign was an overwhelming success, and I could not be more grateful for my friends, family, and backers for supporting this project—which, as you’ll soon find out, twice came close to not happening. So, while the dust is still settling, here are 10 lessons learned to help you launch your crowdfunding campaign in the coming weeks or months.

1. Disconnect to reconnect

A week before I planned…

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A must-read!

Here is a very interesting article that I found! It is an interview with one of the guys from Kickstarter about all of the regular mistakes people make when starting a crowdfunding campaign.

It is a must-read for anyone looking at launching a crowdfunding project on FundFind – or any other platform, for that matter!

Click here to read the article!


Amy Larter’s debut album – from a dream to reality!



Today is a great day for me – in the capacity of the creator and founder of FundFind, and as a brother!

A few months back, when I was putting things in motion to launch FundFind, I approached my sister, Amy Larter, to be one of the first projects listed on the site.

Knowing how long she had wanted to release an album, and how she had been struggling to get the funds together, she seemed like the perfect candidate for a successful crowdfunding project.

As with a lot of South Africans, crowdfunding was a relatvely new concept to her, but once I explained the ins and outs to her, she started to get excited and realized that this could be the means for her to finally release her music to the public!

So, with the launch of FundFund, came the launch of Amy Larter Band’s debut album project! – it took a while to get things going, but after a few days, she had already raised over R1000 towards her goal! The whole way through the 3 months that the project was running on FundFind, the word was spreading and her friends, family and fans were all contributing their small amounts to get her to her goal.

By the end of her campaign Amy Larter had raised R14 750! That’s 148% of her project target!!

So, what did Amy do to make her campaign such a success?

1. Her rewards were exciting – she offered people a chance to be the first to get their hands on her CD once it was released, with their name printed in the booklet as a special thank you. This was just her most popular reward – she also offered gigs, lessons, advertising etc.

2. She posted on every social media platform possible, telling everyone about the campaign.

3. She promoted the campaign at her gigs and even spoke about it in a radio interview.

4. She personally phoned, emailed, messaged, chatted to as many people as she could who she thought might be interested in contributing towards her goal. (social media is a very powerful method of promotion, but one must never underestimate the impact of good ol’ personal contact – Amy got most of her contributors through this method!)

5. Most importantly, she had a good tangible product and her “pitch” on the site was personal and came from the heart!

It has taken quite a while, but Amy Larter’s debut album, Remember Me is finally ready to be released! When Amy sent me this picture yesterday, I could barely contain myself! I couldn’t that the dream that Amy had been speaking about since we were kids had finally become a reality!


I am so proud of you, Amy! Not only for releasing your debut album, but also for using crowdfunding as the way of doing it and for being a “pioneer” for other South Africans who might also have dreams and don’t know how they are going to get the funds to achieve them.

To all of those people who made this dream possible for her, she thanks you from the bottom of her heart! Look out for your copies of the CD which will be coming to you soon!

If you have a project that you have been putting off because of lack of funds, follow Amy’s example and you are bound to have just as much success!

I really look forward to writing more articles like this in the future!

Until then – let’s go out there and harness the power of the crowd like Amy did!


PS: If you don’t believe how good she is from a brothers’ perspective, go and have a listen to her music on her SoundCloud page and you will understand!

(You can also find her on Facebook and Twitter)

FundFind’s Video Blog #1 – How to make a project video.

As promised, here is the first installment of the FundFind video blog which explains exactly how easy it is to make a video for your project and vastly improve its possibilities of success.

Keep an eye out for more video blogs coming soon.
If you have a subject that you wish us to cover, please let us know.

Guidelines for submitting a project to FundFind – Part 3: Defining your budget and project deadline!

As you are all aware of, I’m sure – Crowdfunding is all about raising funds for the project you have been dying to do but couldn’t up until now. So, naturally, there must be a lot of thought put into your budget. Don’t just randomly pick a number that you think will work – put a bit of work into it and plan exactly how much you need and where are the funds need to go once they have been raised.



Before you get greedy, do a bit of research about exactly how much you need in order to bring your project to life. Things that should also be taken into account is the cost of the rewards that you are promising to your funders as well as the processing fees that FundFind charges. Find out more about our fees in our FAQ section.


On FundFind you can have a project last for anything up to 90 days. This may seem like a short period of time, but through research, we have found that most successful projects only run for less than 60 days (30 days being the optimum amount of time). Longer projects tend to encourage the procrastination of potential funders and the enthusiasm of the project creator and the funders often fizzles out if the project runs for too long. Think carefully about your project deadline. It can make or break the success of the campaign.

Start planning that budget! The more work you put into your project before submission, the better your chances are of funding successfully! Don’t be hasty! By the time you submit your project to FundFind, you should have planned every single aspect of the campaign!

Good luck!

Guidelines for submitting a project to FundFind – Part 2: Creating exciting and unique rewards!

OK – So as promised, here is part 2 of the series on how to create a successful crowdfunding campaign on FundFind. Creating exciting and unique rewards – This may very well be the MOST important part of the entire campaign so take a bit of time to formulate the rewards – it may make or break your project!

This is where the tricky part comes in. In return for their contributions, you need to offer your funders something in return. In order for your project to be accepted by FundFind, you will need to offer at least one reward (but we encourage at least 3).

Every project’s primary rewards should be things made by the project itself. If the project is to record a new album, then rewards should include a copy of the CD when it’s finished. The more exciting and unique the rewards are, the more likely people are going to be to contribute towards your project and to spread the word, creating a snowball effect – and that’s exactly what we all want.

There are a few main types of rewards that we see on crowdfunding platforms:

  • Copies of the product: the album, the DVD, the book, a print of the artwork, tickets to the show etc.
  • Thank you’s or credits: your name in the credits, a handwritten thank you, a poster signed and addressed to you, shout-out on social media etc.
  • Collaborations: a walk on role in the film, your voice on the advert, a photo of you or your name on their promotional material etc.
  • Experiences: A visit to set, a personal phonecall, a dinner, a private event etc.
  • Mementos: Meaningful items that tell a story, photos, props, limited edition memorabilia etc.


Would the rewards that you are offering excite you enough to want to contribute towards the success of the project?? That should be the question you ask yourself when brainstorming about rewards.


Check back soon fro the next installment in the series as well as the first of our video blogs. Coming soon…

In the meantime, let’s all go out there and start to harness the power of the crowd!

Guidelines for submitting a project to FundFind – Part 1: Defining your project.

Hi FundFinders.

It has come to our attention here at FundFind that not a lot of people are familiar with the concept of crowdfunding and what it takes to be a success on any one of the numerous crowdfunding platforms out there.

So, we have decided to do a series of blog posts about what it takes to create a successful crowdfunding campaign. So keep a look out for more posts in the future. We are also going to start with a regular video blog just to keep you in the loop about all things FundFind and crowdfunding – so keep your eyes open for those. Here is the first post in the series of guidelines and it is all about defining your project and getting your things in order to submit it to FundFind.  1.


 Whether you are producing a film, a music album, starting a business, launching a revolutionary product, publishing a book or anything in between, the one thing that you need to make sure of, is that your project is indeed a project.

According to Wikipedia, a project is defined as:

A collaborative enterprise, frequently involving research or design, that is carefully planned to achieve a particular aim. Projects can be further defined as temporary rather than permanent social systems that are constituted by teams within or across organizations to accomplish particular tasks under time constraints.

So basically, your project needs to be well defined and it has to have a definite beginning and an end. With a definite goal, both the project creator and the potential funder know exactly what they’re getting into. Funders can decide for themselves exactly how realistic the project’s goals are, as well as whether or not they will be willing to spend their hard-earned cash supporting these goals. For creators, defining your own goals often forces you to evaluate whether or not your project has realistic expectations – an important step in the process.



Launching an album

        Launching a music career

Publishing a book

Enrolling for a writing course

Starting a new business

Paying rent at business premises

Creating a new product

Running costs of a factory

If you are not sure whether your project will be accepted by FundFind or not, please contact us and we will be able to guide you in the right direction.

That’s it for today’s post! Start getting your thoughts in order and look out for the next post. Looking forward to harnessing the power of the crowd with you.


Crowdfunding 101

So… Many people in South Africa don’t seem to be aware of what exactly crowdfunding is and how it works.

Below is a very concise and simple explanation about what it is and what goes into being a successful crowdfunder! It really isn’t a case of just submitting your project and thinking that the mine will come pouring in. It takes a lot of work and planning to sell your idea to the crowd.

Think of it this way. You have agreat idea. FundFind is the platform. It is your job to get people to look at your project, get excited about it, and share it with their people. Once you have this concept in mind, the power of the crowd is ready to be harnessed!


So here it is – Crowdfunding in a nutshell:

Crowdfunding is the future of finance. The concept is simple: a large number of people (the crowd) fund small amounts of money to accumulate into an investment large enough to finance a project (or a start-up company).

Crowdfunding is based on the principle of crowdsourcing. An example of a crowdsourcing model is Wikipedia, an online encyclopedia that is completely written by users, containing over 3 million articles in English. A large number of people all put a little effort in reaching a big goal together.

Some famous crowdfunding initiatives are SellaBand and KIVA, but also president Obama used the power of the crowd to fund his election campaign in 2008 and raised 137 million dollar by using crowdfunding!

How does crowdfunding work?

1. As a project owner, you want to tell everybody about the project you are setting up. If you want the people around you to invest in or donate to your project, you are ready to tell them how great your project is and convince them that they should invest or donate.

2. A story sticks when it is understandable and makes a connection with the listeners. Why is your project special and why should people contribute to it? What do the contributors get out of it?

3. To present your project, you will need to find a crowdfunding platform that fits your needs. There are lots of platforms out there, so there should be something for you as well! FundFind is the best South African option! 😉

4. In essence, crowdfunding is about marketing; you tell everybody from your personal and business network about your project and hope they will also spread the word for you.

5. Relaxing and waiting is no option! After contacting your own network, try to get the attention of the (local) media, to spread the word even more.

The contact you get with a large group of potential investors, will mean more than money; you will build a strong relationship with ambassadors who can also help you in other ways to make your project a success.


FundFind for Dummies…

FundFind for Dummies...

Here is a little infographic explaining how to go about submitting a project to FundFind.

It really is that simple.